New TV commercials from pest prevention leader provide fresh and funny perspective for consumers
Massey Services, an industry leader in the pest prevention, termite protection and lawn care industry with locations throughout Florida, Georgia and Louisiana, has launched a new television advertising campaign known as “My Guy Doesn’t Do That!” featuring the first television debut of Massey Services’ GreenUP landscape services. This new advertising direction for Massey Services utilizes humor and “slice of life” story telling that sets Massey Services apart from the rest.
Each commercial reflects a similar storyline which involves two neighbors: one as a Massey Services customer and the other who uses a competitor. Envy ensues when the less fortunate neighbor realizes, through some humorously conspicuous spying, that she is not receiving the same great benefits from her service company that the Massey Services customer enjoys. In the end, she exclaims to her neighbor, “My guy doesn’t do any of that!” The Massey customer responds back with, “Well, maybe you’ve got the wrong guy!”
In partnership with David Nixon Productions (DNP Studios) and Massey Communications, Massey Services’ marketing department strategically developed the new ad campaign theme. DNP Studios, an industry leader in full-service film, high-definition video production and new media innovations, provided state-of-the-art production and post-production services for the commercials, as well as scriptwriting, assistance with concept development and casting talented actors.
“We are excited to launch this new ad campaign which reinforces our commitment to total customer satisfaction,” said Lynne Frederick, Vice President of Marketing at Massey Services. “We are confident this ad campaign will educate viewers on the benefits they receive from being a Massey Services customer and hope they enjoy the fresh and funny perspective of our new spots.”
The new ad campaign will continue to air now through October 2009. The commercials incorporate cable and network television advertising in 12 markets including, Baton Rouge, Louisiana, Atlanta, Georgia, and the following cities in Florida: Orlando, Jacksonville, Naples, Tampa, West Palm Beach, Tallahassee, Sarasota and The Villages.
About Massey Services
Massey Services is one of the nation’s largest and most respected service companies. Massey Services and its subsidiary organizations provide residential and commercial pest prevention, termite protection and lawn, tree and shrub care services to more than 185,000 customers from 61 service centers throughout Florida, Georgia and Louisiana. For more information about Massey Services, please visit masseyservices.com.